The CHOICES project strategies expects to see
sustainable benefits in the areas of personal/household behavior change,
increased skills/income opportunities, and increased local support
infrastructure and services. The project interventions focus on changing
personal behaviors at the family and community level helping them to make
choices that give their children better opportunities in the future. Household level choices are strengthened by peer
support in groups and linking vulnerable families to long term sources of
information such as the trained facilitators, livelihoods support suppliers and
markets, and trustworthy safe places of employment. Nutrition and household hygiene behaviors
are supported by the long term increased access to the foods needed for
balanced meals through increased cash crop production and having access to
quality clean water sources and sanitary latrines. Principles of ownership and
self-reliance while needs and household capacity are considered in providing material
support. Community caregivers are linked to the local Health Center services along with the Nutrition Education
and Rehabilitation Program activities and child growth monitoring will become
the norm rather than the exception even after the vaccination period is over.
The project begins with more intense behavior change promotion with
increasing support of WASH and Livelihoods support through Reflect Circles. In Years 4 and 5 community groups will meet
more often and livelihoods support will decrease with more emphasis on
mentoring and coaching of previously trained households along with growth monitoring
for new children to ensure that new behaviors are being implemented and
effective and providing additional awareness only as needed.
Poor households often
focus on short term income solutions. The project works over time to support families in assessing,
planning and supporting skills and livelihood expansion. Skills and infrastructure are provided to
increase livelihood options based on objective interest-based analysis. Complimentary skills in basic bookkeeping,
marketing, and work ethic are promoted as well as better management of the
increased work opportunities. The project supports community based
development initiatives where possible including establishment of savings and
loan groups to promote savings and support livelihood capital. These savings groups will be networked and
federated together with registration to national credit associations such as
the Cambodia Community Foundation Network that ADRA linked with the
Farmer Associations and Women’s Empowerment Associations in Siem Reap and Preah
Vihear provinces. Beyond this, experiential capacity building with trained
village facilitators, local authorities and Project Coordination Committee members and partner NGOs will also form the basis of ongoing support of
information and services upon project completion.
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